Best financial planning software for advisors? Shortlists by price, connections and firm size

There is no single best planning tool: it depends on your custodian, your team and your budget. So instead of a winner, here are short lists drawn from the facts we hold on all 17, each with the rule that made it.

Every planning tool we list is on this page: 17 in all. Each shortlist below is a filter on the facts in our records, with its rule written above it. Inside a shortlist, the lowest cost for one person comes first, unless its rule says otherwise. We don't pick a winner, and no vendor can pay to be on a list or to move up one.

Lowest cost for one person

The rule: The five lowest monthly costs for one person on the cheapest plan, worked out from each vendor's own price page (our sum). 10 of the 17 planning tools have a price we can put per person. Check each plan's limits, shown with it.

Tool	One person, cheapest plan (our sum)	Why it's on this list	Where the price came from
MaxiFi PRO	$49.92 a month for one person	Cheapest plan: MaxiFi PRO, $599/advisor/yr Stores up to 100 clients; more clients need additional licenses. The page says 'One-Year License' for professional planners; MaxiFi's help centre says each planner must buy their own license.	Checked on the vendor's site · Oct 6
ScenariosX	$83.33 a month for one person	Cheapest plan: Independent Advisory Firms (1 to 20 advisors), $1,000/login/yr The page prices per login, not per advisor: several advisors can share one login. Each login is limited to 100 active households; more households can be bought (price not shown).	Checked on the vendor's site · Oct 6
WealthTrace	$87.42 a month for one person	Cheapest plan: Solo Advisor: One Advisor, $1,049/advisor/yr	Checked on the vendor's site · Oct 6
Moneytree	$99.58 a month for one person	Cheapest plan: Essential, $1,195/user/yr Goals-based planning.	Checked on the vendor's site · Oct 6
RightCapital	$149.95 a month for one person	Cheapest plan: Basic, $149.95/advisor/mo	Checked on the vendor's site · Oct 6

Connects to Schwab, Fidelity, Pershing or Altruist

The rule: The planning tools whose own site lists a connection to Schwab, Fidelity, Pershing or Altruist, with what each connection does as the vendor describes it. Tools with the most connections that say which way data moves come first; a name in a logo list counts for nothing here. Then lowest cost.

Tool	Schwab	Fidelity	Pershing	Altruist	One person, cheapest plan (our sum)
RightCapital	Data in	Data in	Data in	Data in	$149.95 a month for one person
Income Lab	Data in	Data in	Data in	Data in	$165.83 a month for one person
MoneyGuide	Data in	Data in	Data in	Data in	$166.67 a month for one person
FinDash	Data in	Data in	Not listed	Data in	$239.20 a month for one person The plan has a 2-user minimum
Moneytree	Data in	Not listed	Not listed	Not listed	$99.58 a month for one person
eMoney Advisor	Listed	Listed	Not listed	Data in	No price found
NaviPlan	Listed	Not listed	Listed	Not listed	No price found

Data in: account data comes into the tool. Data out: the tool sends data to the custodian. In and out: both. Data link: data moves, but the vendor doesn't say which way. Listed: named, with no detail. Sign-on only: one login, no data. Where a tool connects to two parts of one custodian that do different things, both are shown. Each profile has the source and date for every connection.

Takes client data in from your CRM

The rule: The vendor's own site says client data comes in from a CRM, so you don't retype households. Tools that list a CRM without saying which way data moves are not included.

Tool	One person, cheapest plan (our sum)	Why it's on this list	Where the price came from
Moneytree	$99.58 a month for one person	Redtail, Wealthbox	Checked on the vendor's site · Oct 6
RightCapital	$149.95 a month for one person	Redtail, SmartOffice, Wealthbox, Advyzon	Checked on the vendor's site · Oct 6
Voyant	$150 a month for one person	Redtail, Salesforce, Wealthbox	Checked on the vendor's site · Oct 6
Income Lab	$165.83 a month for one person	Redtail	Checked on the vendor's site · Oct 6
MoneyGuide	$166.67 a month for one person	Advisors Assistant, Advyzon, Grendel, AdvisorEngine, Practifi, ProTracker Advantage, Redtail, Salentica, Wealthbox, XLR8, SmartOffice	Checked on the vendor's site · Oct 6

By the firm sizes the vendor states

The rule: Firm sizes the vendor's own site says it suits; each profile quotes their words. 13 of the 17 planning tools don't say, so they aren't in these groups.

Solo advisor

4 planning tools

ScenariosX $83.33 a month
Moneytree $99.58 a month
eMoney Advisor no price per person
Orion Planning no price per person

Small team (2 to 5)

3 planning tools

ScenariosX $83.33 a month
Moneytree $99.58 a month
eMoney Advisor no price per person

Growing firm (6 to 20)

3 planning tools

ScenariosX $83.33 a month
Moneytree $99.58 a month
eMoney Advisor no price per person

Large firm (21+)

2 planning tools

Moneytree $99.58 a month
eMoney Advisor no price per person

Every planning tool with a price, by what one person pays

The rule: All 10 planning tools whose price we can put per person, lowest first (our sum from each price page). The other 7 are listed below.

What one person pays per month

Planning tools

Cheapest plan for one person, per month (our sum from each price page). 10 of 17 planning tools have a US-dollar price we can put per person.

MaxiFi PRO$49.92/mo ScenariosX$83.33/mo WealthTrace$87.42/mo Moneytree$99.58/mo RightCapital$149.95/mo Voyant$150/mo Income Lab$165.83/mo MoneyGuide$166.67/mo FinDash$239.20/mo WealthTec Suite$291.25/mo

A price we can't put per person

The rule: These publish a price, but not one we can turn into a monthly cost for one person, so they sit outside the cost order. The reason is on each row.

Tool	One person, cheapest plan (our sum)	Why it's on this list	Where the price came from
ExecPlan	A one-time license with 12 months of support; the page doesn't say what later years cost, so it can't be put per month.	One user license, $995 one-user license A one-time license with 12 months of support; the page doesn't say what later years cost, so it can't be put per month.	Checked on the vendor's site · Oct 6

No price published

The rule: We couldn't find a price on these vendors' sites. Ask them for one, and for any setup fee and the contract length.

Tool	Where we looked
Cheshire Wealth Manager	No price on cheshire.com: the homepage, Downloads, Contact info, Support and 30-day free trial pages checked and there is no cheshire.com/pricing page. The site asks buyers to contact Cheshire for a trial. Last looked Oct 6.
Conquest Planning	Conquest pricing page (https://conquestplanning.com/pricing), both the independent-advisor and enterprise tabs: no price is published. The independent-advisor plan is a waitlist; enterprise pricing is by quote. Last looked Oct 6.
eMoney Advisor	No prices published; the homepage, the products page (/pricing redirects there) and the FAQ checked. The FAQ says pricing depends on the firm and to talk to sales. Last looked Oct 6.
NaviPlan	No price on InvestCloud's NaviPlan pages: the NaviPlan page (investcloud.com/naviplan/), the trial request form page and the US master subscription agreement (fees are set in a separate signed schedule) checked; neither investcloud.com/pricing nor investcloud.com/naviplan/pricing/ exists. Last looked Oct 6.
Orion Planning	Orion Planning page FAQ (https://orion.com/advisor-tech/planning): pricing depends on firm size and configuration, by quote; there is no orion.com/pricing page. Last looked Oct 6.
Wavvest	No price on wavvest.com: there is no pricing page there is no (wavvest.com/pricing page), and the homepage, For Advisors and Company pages offer only Sign up and Book a Demo. Last looked Oct 6.

Read the guide: how to choose See all 17 side by side Compare two