AdvisorShelf / CRM
CRM
Compare every advisor CRM on price, connections and firm size
Every tool we have checked that is still sold to advisors. Each price shows where it came from and the date we read it. Where a vendor doesn't publish its price, we say so.
30tools listed
21publish a price on their own site
21prices we checked ourselves in the 30 days to Oct 28
13list a connection to Schwab, Fidelity, Pershing or Altruist on their own site
What these advisor CRMs connect to most
SEI4 tools
LPL Financial3 tools
RBC3 tools
Axos Advisor Services2 tools
How much vendors tell you
Price
21 publish it on their site9 no price we could find
Connections
180 say which way data moves28 sign-on or some detail137 a logo or name only
Showing 30 of 30 advisor CRMs
| Firm size | Custodian connections | ||
|---|---|---|---|
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AdviAlly
All-in-one CRM and personal finance management software for financial professionals and their clients. |
From $99.99/user/mo Checked on the vendor's site · Oct 6 |
Solo2-56-2021+ Solo advisor, Small team (2 to 5), Growing firm (6 to 20), Large firm (21+) Vendor says |
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Advisor360° for RIAs
Advisor360°'s platform for independent RIAs: grow, serve clients and stay compliant. |
No price found No price on their site · looked Oct 6 |
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AdvisorCRM
AI-powered advisor platform combining CRM, portfolio management, ticketing and back-office processing. |
Free plan Checked on the vendor's site · Oct 6 |
Charles Schwab · Data in + single sign-on checked |
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AdvisorEngine
Wealth management platform combining a CRM, digital onboarding, portfolio management tools and a client portal. |
From $69/user/mo Checked on the vendor's site · Oct 6 |
Charles Schwab (Schwab Advisor Center) · Data in + single sign-on checked, source from 2021Fidelity · Listed, no detail given checkedPershing · Listed, no detail given checkedSEI · Listed, no detail given checked |
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Advisors Assistant
Software for advisors to manage contacts, investments and insurance in one program. |
From $52/user/mo Checked on the vendor's site · Oct 6 |
Charles Schwab · Data in checkedFidelity NFS · Data in checkedPershing · Data in checkedPershing NetX360 · Single sign-on only checkedLPL Financial · Data in checkedand 6 more on the profile |
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Advyzon
One advisor platform that automates billing, rebalancing and scheduling and keeps documents secure. |
No price found No price on their site · looked Oct 6 |
Charles Schwab (Schwab Advisor Center) · Data in and out + single sign-on checkedFidelity Institutional (Wealthscape) · Data in + single sign-on checkedBNY Mellon | Pershing (NetX360) · Data in + single sign-on checkedShareholders Service Group (SSG) · Data in + single sign-on checkedTradePMR (Fusion) · Data in and out + single sign-on checkedand 1 more on the profile |
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Altitude CRM
AI-native CRM for RIAs and wealth managers, with a built-in AI assistant that automates admin. |
From $900/user/yr Checked on the vendor's site · Oct 20 |
Solo2-56-2021+ Solo advisor, Small team (2 to 5), Growing firm (6 to 20), Large firm (21+) Vendor says |
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Arcons Technology
Cloud suite for advisors and RIAs covering billing, CRM, reporting, trading and client portal. |
No price found No price on their site · looked Oct 6 |
Charles Schwab · Listed, no detail given checkedFidelity · Listed, no detail given checkedHilltop Holdings · Listed, no detail given checked |
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Avantos
AI-native client management system using AI agents for onboarding and ongoing relationship management. |
No price found No price on their site · looked Oct 6 |
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Black Diamond CRM
CRM built for wealth management firms, offered in three editions on Salesforce or Microsoft Dynamics. |
No price found No price on their site · looked Oct 6 |
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Envestnet Tamarac
Web-based CRM for independent advisors that integrates with Office 365, Outlook and Tamarac reporting and trading. |
No price found No price on their site · looked Oct 6 |
Schwab (Schwab Advisor Center) · Data out + single sign-on checkedSchwab Advisor Center (alerts) · Data in checked |
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Equisoft/connect
Advisor CRM that keeps insurance policies, investments and client profiles together in one place. |
From $95/user/mo Checked on the vendor's site · Oct 6 |
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FinTurk
Intelligent CRM for financial advisors that covers everything from client reviews to portfolio management. |
From $90/user/mo Checked on the vendor's site · Oct 26 |
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LeadCenter.AI
AI-powered advisor CRM that automates marketing, sales, operations and reporting in one platform. |
From $78/user/mo Checked on the vendor's site · Oct 6 |
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Less Annoying CRM
Simple CRM for people who have outgrown a spreadsheet but want fewer features than most CRMs. |
From $15/user/mo Checked on the vendor's site · Oct 6 |
Solo2-56-2021+ Solo advisor, Small team (2 to 5) Vendor says |
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Maximizer
Customizable CRM with AI insights, with editions built for wealth, insurance and financial services teams. |
From $65/user/mo Checked on the vendor's site · Oct 6 |
Solo2-56-2021+ Solo advisor, Small team (2 to 5), Growing firm (6 to 20), Large firm (21+) Vendor says |
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Microsoft Dynamics 365 Sales
Microsoft's general-purpose sales CRM with built-in AI agents for qualifying leads and closing deals. |
From $65/user/mo Checked on the vendor's site · Oct 6 |
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NexJ
Wealth-management CRM putting client data and advisor tools in one integrated desktop. |
No price found No price on their site · looked Oct 6 |
Solo2-56-2021+ Large firm (21+) Vendor says |
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OmegaFP
One system for advisors to manage clients, automate busywork and get help from an AI teammate. |
From $125/user/mo Checked on the vendor's site · Oct 6 |
Solo2-56-2021+ Large firm (21+) Vendor says |
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Practifi
CRM built for RIAs, offered as AI-native Sentir or configurable, AI-compatible Naya. |
From $135/user/mo Checked on the vendor's site · Oct 6 |
Solo2-56-2021+ Small team (2 to 5), Growing firm (6 to 20), Large firm (21+) Vendor says |
Schwab (OpenView Gateway) · Data out checkedPershing (NetX360) · Data in and out checked |
ProTracker
Cloud-based CRM that helps financial planners and wealth managers get more done. |
From $995/user/yr Checked on the vendor's site · Oct 6 |
Solo2-56-2021+ Solo advisor, Small team (2 to 5), Growing firm (6 to 20), Large firm (21+) Vendor says |
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Quivr
Salesforce-based CRM built by advisors to run the whole firm's day-to-day operations. |
From $250/mo for 1 user Checked on the vendor's site · Oct 6 |
Charles Schwab · Data link, direction not stated checked |
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Redtail
Advisor CRM for organizing client relationships, automating workflows and simplifying compliance in one platform. |
From $39/user/mo Checked on the vendor's site · Oct 6 |
Solo2-56-2021+ Solo advisor, Small team (2 to 5), Growing firm (6 to 20), Large firm (21+) Vendor says |
Schwab Advisor Center · Data in + single sign-on checkedFidelity Institutional for Custody (Wealthscape) · Data in and out + single sign-on checkedFidelity Institutional for Clearing · Data in checkedPershing (NetX360) · Data out + single sign-on checkedAxos Advisor Services · Data in checkedand 6 more on the profile |
Ridgeline
AI-native investment platform combining client engagement, portfolio management, trading, compliance, accounting and reporting. |
No price found No price on their site · looked Oct 6 |
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Salesforce Financial Services Cloud
Salesforce CRM for financial services that unifies banking, wealth and insurance data around each client. |
From $325/user/mo Checked on the vendor's site · Oct 6 |
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Slant
AI-led CRM for financial advisors that surfaces what matters and offloads busywork. |
From $150/user/mo Checked on the vendor's site · Oct 6 |
Charles Schwab · Data in checkedFidelity Investments (Integration Xchange) · Data in checkedBNY Pershing · Data in checkedAltruist · Data in checkedInteractive Brokers · Data in checkedand 4 more on the profile |
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SmartOffice
All-in-one CRM and agency management platform covering both insurance and investment business. |
No price found No price on their site · looked Oct 6 |
Charles Schwab · Data in checkedFidelity Wealthscape · Data in and out + single sign-on checkedPershing · Data in checkedLPL Branchnet · Data in checkedFOLIOfn · Data in checkedand 1 more on the profile |
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Toolkit
Advisor CRM with your client service model and service packages built in. |
From $26/user/mo Checked on the vendor's site · Oct 6 |
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Wealthbox
Advisor CRM with workflows, pipeline, reporting, email and built-in AI in one system. |
From $59/user/mo Checked on the vendor's site · Oct 6 |
Solo2-56-2021+ Solo advisor, Small team (2 to 5), Growing firm (6 to 20), Large firm (21+) Vendor says |
Schwab · Data in + single sign-on checkedFidelity (Wealthscape) · Data in + single sign-on checkedAltruist · Data link, direction not stated checkedLPL Financial (ClientWorks) · Data in + single sign-on checkedAssetMark · Data in checkedand 6 more on the profile |
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WealthY
AI-first platform putting an advisor's inbox, meetings, tasks, paperwork and client portal in one place. |
From $129/advisor/mo Checked on the vendor's site · Oct 6 |
Charles Schwab · Data link, direction not stated checkedFidelity Clearing Canada · Data in checkedNBIN · Data in checkedAviso Wealth · Data in checked |
What one person pays per month
Advisor CRMsAdvisorCRMFreeLess Annoying CRM$15/moToolkit$26/moRedtail$39/moAdvisors Assistant$52/moWealthbox$59/moMaximizer$65/moMicrosoft Dynamics 365 Sales$65/moAltitude CRM$75/moLeadCenter.AI$78/moProTracker$82.92/moFinTurk$90/moEquisoft/connect$95/moAdviAlly$99.99/moOmegaFP$125/moWealthY$129/moPractifi$135/moSlant$150/moAdvisorEngine$207/moQuivr$250/moSalesforce Financial Services Cloud$325/mo












